Showing posts with label Assignment 1 - SWOT Analysis. Show all posts
Showing posts with label Assignment 1 - SWOT Analysis. Show all posts

Sunday, 22 April 2012

SWOT Analysis

DST is one of the successful Tele-communications in Brunei Darussalam. DST established in April 01st, 1995. Datastream Technology Sdn Bhd understands that there will constantly be changes to customer requirements ; therefore we are one of the companies within Brunei that can offer end-to-end solutions within our diverse areas of service including mobile services, broadband, broadcasting and content.  DST strive to make their customer's lives and businesses better with products and services that are tailored to their needs and more importantly, user-friendly and strive to continuously and consistently find an understanding of the client's need.


Strengths
  • Provide services and sell products directly to customers through DST branches.
  • Keep cost below competitors’ costs.
  • DST have strong relationship with foreign tele-communications.
  • The Dynamic, Innovative, Accountability, Teamwork, Integrity, Proactive, Dedicated and well-trained DST personnel can continue to deliver high quality services efficiently and effectively. **
  • Knowing and Understanding their customers’ lifestyles and customers’  businesses, anticipating their needs and establishing long-term relationships with them.
  • Fully Committed to the process of nation building and are working to meet the needs they have today and tomorrow  and the improvement of life in Brunei Darussalam.
  • Provide a Highly Efficient Communication, Information and Entertainment Services.
  • A Strong Business Strategy that has helped it become a very strong competitor in its industry value chain. 
Weaknesses
  • The Transmitter Tower for Network Coverage not widely installed at all Brunei area especially at Rural Area due to pending  approval from Govertment authority. 
Therefore, some areas in Brunei Darussalam are still with No Network or less 2G/3G Network receptions.

Opportunities
  • To install the Transmitter Tower of Network Coverage to all area especially in Rural Area in Brunei Darussalam.
  • To collaborate with Government Agencies and Private Sectors to setup a Pilot Scheme in the Rural Area to adequate and bring up the people with our New technologies like Internet Access, Boadband, Handphones, Kristal Astro and etc.
  • DST Group invites applicants who are either Citizens or Permanent Residents of Brunei Darussalam to be part of its dynamic team. 
  • To catalyse Brunei’s economic diversification via ICT and be its global champion.
Threats
  • B-Mobile is one of its competitor. Competitor is fully privatized and owned by individual with strong influence in the Business Industries in Brunei Darussalam and abroad.
Therefore, DST strive to make their customer's lives and businesses better with products and services that are tailored to their needs and more importantly, user-friendly.

The Tele-communications are ways to spread messages over long distances. The Tele-communications refers to how data and information are sent and received globally. In order for DST to consistently commit improving their services for their customers, DST strives in embodying their staff with particular core values that guides them and moves forward in the development of the nation through highly efficient communication, information and entertainment services. Recently in April 2012, DST launched its latest edition of Blackberry App World Services which is now available for its customers. There are many more products and services to be introduced in the near future.